Adapting to a linkless algorithm

The SEO industry has long had an obsession with links. Ever since the first connections were made between the number of links a site has and where it ranks in Google, SEOs have been on a quest for backlinks in their various forms. Over the years this has had various iterations – website directories, article directories, sponsored blog content, private blog networks – and every time SEOs found a way to game the system for their benefit through backlinks, Google took steps to change the rules.

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