A Tale of Two Discount Strategies

A comparison of the contrasting promotion strategies of Debenhams and Boohoo. If you scan through news articles about retail in 2017 and 2018, you’ll see the theme ‘slowdown’ more than anything else. We all know that retail has been going through a rough patch in the last few years, with over 7,500 store closures in 2018 alone. talking about the UK, 2019 started optimistically. In the three months to May, retail sales expanded 1.6 per cent compared with the previous three-month period. But then April and May saw a dip again, which some people are attributing the unseasonably cold weather.

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