Shopify have released the results of a study from between June & July 2019 into the effectiveness of abandoned cart text messages. It found the tactic works equally well both for companies with over 1,000 sales a month and those with less than 100. One client completed 792 extra sales within 30 days. They started with 1,365 abandoned carts, making their retention rate after using this strategy 58 per cent, meaning that almost two thirds of customers who had abandoned the purchase came back to complete it after receiving a text.
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