The world wants quicker solutions. Considering that 80% of all internet users own smartphones, and many of them grab their device first thing in the morning, it’s easy to see why people have become accustomed to instant gratification.
Just a quick click or press of a button is all that’s needed to get where you want now. This is why push notifications are such a great tool. They’re simple for marketers, and even simpler for ecommerce customers. Yet, they’re so efficient that online fashion retail giant Sateen can multiply its ROI six-fold by push notification campaigns.
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