Need to Know to 4th August

Need to Know to 4th August

What you needed to know in the week to August 4th.

In Company News

 Adobe has unveiled new AI and machine learning capabilities for marketers, to enable them to deliver personalised experiences to their customers at scale. Its personalisation engine, Adobe Target, will be the first leading marketing platform to open up its APIs to customers, allowing brands to combine their own data models with Adobe Target’s AI and machine learning tools (Adobe Sensei). Essentially this means that customers will be able to boost their own audience-based insight tools with the intelligence of Adobe Sensei, creating powerful personalisation capabilities. Read more here

Shoeaholics, part of the Kurt Geiger Shoe Group, is driving customer acquisition with shoppable social content on and off its website. The online designer outlet for shoes and accessories is working with marketing technology company Curalate to increase brand engagement and revenue potential of visual content, including user generated content (UGC), posted on social channels. Read more here

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience comes within a certain distance of a Primesight billboard, RadiumOne serves a mobile display ad to those who’ve shared or engaged with content online relevant to Ford’s campaign. Read more here

In Launch news

Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad. So far, the viewability standard for digital display ads has been that if one half of the pixels are displayed for at least one second that counts as a view. Under the new proposals, the MRC would bring the industry standard more in line with the requirements of brands like Unilever and agencies like GroupM that hold currently digital platforms to a stricter standard. Read more here

 The IAB Tech Lab has released the New Standard Ad Portfolio, a set of recommendations for advertisers deciding on which format and device to reach consumers. Read more here

 Sports brand Arena crowdsources video content for aquatics championships. Arena worked with curated crowdsourcing video platform Userfarm to kick off a contest aimed at sourcing video content celebrating the values of champions alongside those who are champions in everyday life. Part of its social media campaign “Power of the Finish Line”, the call for videos was designed to boost consumer engagement on social media as well as visibility of its sponsorship of the Budapest 2017 Swimming World Cup. Read more here

Leading European online-only beauty retailer Feelunique, is to launch a concessions platform in September. The platform will provide Feelunique’s customers with an even greater choice of products and brands by enabling certain brands to have their own designated area on the site and fulfil their own orders received through Feelunique. Read more here

Reports and Results

 Wickes and Toolstation owner Travis Perkins reported rising sales and profits in its consumer-facing division in the first half of its financial year, in contrast tofall in profits across the business.  Across the group, revenue reached £3.2bn in the six months to June 30, 3.5 per cent up on the same time last year, while like-for-like sales, which strip out the effect of store openings and closures, were up by 2.7 per cent. Pre-tax profits of £168 million were down by 4.5 per cent on last time. But in its consumer-facing Wickes and Toolstation businesses sales of £822 million were 7.3 per cent up on last time, while adjusted operating profits of £45 million were also up, by 2.3 per cent. Read more here

The Yoox Net-A-Porter group this week updated investors on the progress of a multichannel strategy that focuses on online luxury through in-season and off-season websites, as well as flagship websites for third party retailers, as it published half-year results. The retail group reached €1bn in revenue for the first time in a half-year, as net revenues rose by 19.5 per cent in the six months to June 30, compared to the same time last year, while adjusted earnings before interest, tax and asset write-downs came in at €98 million, 28 per cent ahead of last time. Read more here

In its first half trading statement, Next said its strategy of reducing discounting across channels had paid off as full-price sales rose in the second quarter of its financial year. However, full-price sales in the first half of the year were down by 1.2 per cent, while total sales, including markdown sales, fell by 2 per cent. Online, full-price directory sales rose by 3.3 per cent in the first quarter of its year, 11.4 per cent in the second quarter, taking first half growth to 7.4 per cent overall. In stores, full-price retail sales fell by 8.1 per cent in the first quarter and by 7.4 per cent in the second, taking the overall first-half decline to 7.7 per cent. Read more here

Asda reported full year figures showing sales down by 3 per cent and profits down by 20 per cent. In a statement however it has outlined a multichannel strategy built around strengthening its store proposition, developing trusted online sales and a low-cost operating model. Read more here

Twitter reported better-than-expected results, but the social network saw an alarming loss of two million monthly active users in the US. The global user base was unchanged, sitting at 328 million, the same as the previous quarter. But after getting an election bump last quarter that many analysts tied to President Trump, the social network is actually losing American users, according to its monthly active user numbers. Twitter reported that it had an average of 68 million monthly active users in the United States this past quarter, down from 70 million in the previous quarter. In a letter to shareholders, the network said that user growth for the quarter was offset by what they termed, cryptically, as “lower seasonal benefits and other factors” without elaborating.

Research

Only half of UK online ad campaigns targeted at women actually reached them, with the FMCG sector struggling most to reach targets, according to new research. Read more here

Email offers are the still the most likely marketing tactic to trigger a purchase on a smartphone or tablet, with 1 in 5 consumers making a mobile purchase as a result of email offers on the go, according to new research. Read more here

Sites can double customer engagement with the right images. Simple images which mirror target demographics are key to capturing attention according to new eye tracking research looking at the effectiveness of online ads. The research also showed that men respond more easily than women to online images. Read more here

A new global study has found that most organisations expect to survive less than four years should they fail to keep up with digital transformation, either going out of business or being absorbed in that time – and 80 per cent already believe that digital transformation is leaving them behind. Read more here

Nearly 60 per cent of UK organisations believe that real-time customer engagement can deliver a 10 to 40 per cent increase in revenue – yet most are failing to harness customer data to full effect. Read more here

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