In the UK, consumers are most likely to indulge in online shopping on Christmas Day. In 2017, traffic to online retailer websites on Christmas Day was almost double the December monthly average at 45%.
Content is all the rage in digital marketing, and it has been ever since brands realised their first websites gave them the power and means of production to publish their own messages and information without depending on the press or advertising to distribute it.
We need our prospects to know us, like us and trust us if they’re ever going to do any business with us. And we have to keep that know/like/trust level high if we want to keep them as customers.
Does the pre-holiday shopping spree affect your customers?
Why is it so important to plan Christmas campaigns?
Preparing an online store for increased traffic during Christmas
How to promote your online store during the Christmas period
Read more at QuarticON
At QueryClick we have over a decade of experience working with multinational brands, supporting their digital marketing efforts in more than thirty markets worldwide.