Month: November 2018

Gartner Report: Use Personalisation to Enrich Customer Experience and Drive Revenue

The methods of customer engagement have completely changed. If organisations want to attract and retain their customers, they must first realise that they can no longer compete on products or price as customers can now get the same or a similar product at similar prices from multiple suppliers. The new competitive battlefield is customer experience,… Read more »

Preparing for Peak Sale Success

The growth in peak sales events such as Black Friday and Cyber Monday present an opportunity for merchants of all sizes to boost their revenues before the end of the year