Gartner Report: Use Personalisation to Enrich Customer Experience and Drive Revenue

The methods of customer engagement have completely changed. If organisations want to attract and retain their customers, they must first realise that they can no longer compete on products or price as customers can now get the same or a similar product at similar prices from multiple suppliers. The new competitive battlefield is customer experience, which translates into delivering superior experiences to those of your competitors. Personalisation is imperative when it comes to delivering this...