The greatest challenges brands face today are often related to keeping up with the ever-changing demands of customers in an environment shaped by digital disruptions
Snap has announced it’s testing a new visual search tool for its app that will enable users to check Amazon for products and shop for items directly from the app.
When seeing an ad, viewing a web page or scrolling through a social timeline, the majority of consumers do nothing. No action, no clicks, no engagement. What’s missing? Psychology.
Marketers love customer acquisition; new traffic, new buyers, new social media fans, new email subscribers. For this reason, marketing strategies tend to go heavy on acquisition over retention.
There’s no more crucial period in the Ecommerce calendar than Q4 when major holidays such as Halloween and Christmas collide with discount days like Black Friday.