Mastercard and Google are reportedly in talks to reach a secret deal that will enable Google to track Mastercard user buying habits both online and offline and use the data for ad targeting and attribution.
Instagram isn’t merely limited to selfies. It can be the catalyst for audience engagement, data acquisition and conversions. Engagement with brands on Instagram is 10 times higher than Facebook and a staggering 84 times higher than Twitter.
We know Halloween and Christmas seem like a long way away, but don’t let the holidays creep up on you..
There’s no more crucial period in the Ecommerce calendar than Q4, when consumers come out in force looking for the best deals over major holidays such as Black Friday and Christmas.
The Fear of Missing Out is a strong emotion that can be used by marketers to create a sense of urgency to purchase..
52% of B2B buyers say they expect half of their purchases to be made online by 2018. 78% of B2B customers (and 83% of consumers) say fulfilment options – such as next-day delivery – are important or very important.