Month: December 2017

Scalable International Commerce

The Ecommerce Club and its’ partners Trustly, Kooomo, Oracle+ Bronto, Oban International and Yieldify hosted a working lunch on International growth last week at our fave venue Gordon Ramsey’s Heddon Street Kitchen. Luke Flomo from Trustly chaired instead of me and he did an excellent job talking about how payments change from country to country… Read more »

Report: UK “more important to continental Europe than vice versa”

Shoppers across Europe are helping to turn the UK into the world’s third largest market for e-commerce trade . Britain has become a favourite online supermarket for shoppers across the EU, usurping the USA as the second largest market for e-commerce trade in some countries, according to a survey of online consumer habits by European… Read more »

The ultimate guide to email capture

What’s unglamorous, unsexy and old school…but also one of the most effective digital marketing channels around? Here’s a hint: Last year, email automation company Campaign Monitor reported a $44 return on every $1 spent on email (up from $38 in 2015 and $34 in 2014). Read more:  Yieldify  

Customers as a channel

According to Forrester two of the top three types of advertising content that consumers deem most trustworthy are created not by brands, not by agencies – but by customers. These include: 1. Brand or product recommendations from friends and family 2. Professionally-written online reviews 3. Consumer-written online reviews Read more: Yieldify