Thanksgiving is the best day for Black Friday marketing

For Marketers and brands looking to reach out to customers during Black Friday sales mania are being advised to get their messaging out on Thanksgiving for the best success rates.  Constant Contacts looked to find the best moment to click send on email marketing for the Black Friday weekend and Cyber Monday, after seeing that Black Friday itself was the worst day to send marketing messages. On Black Friday customers are hit with a 20% increase in emails but there’s a dip of 11% in the number...

New Adidas app learns about you

Adidas launched a new shopping app which learns customer preferences, behaviour and how they interact with the app, which then offers customised recommendations, personalised blogs and articles plus videos and real-time updates on sports, athletes and products that would be of interest to them. Read more: Mobile Marketing Magazine  

Case Study Kooomo: La Sportiva case study here – On Top of the World

La Sportiva Ecommerce Manager, Francesco Trenti agrees, “Kooomo has helped us increase our brand awareness with site visits growing every month. Compared to the same month last year, organic traffic has increased by over 500% from Germany and 120% from France. Since going live we have already shipped to approximately 50 countries from Sweden to Slovakia, Iceland and Australia.” Read full case Study Here Sign up to the Ecommerce Club Working Lunch: Taking Retail Brands from Local to Global here...

GDPR will change retail marketing unrecognisably, are you preparing?

The Ecommerce Club hosted a workshop on preparing retailers for the impact of GDPR with expertise from Camilla Nightingale and Andrew McClelland of The Data Project and it really threw the cat amongst the pigeons! You will not be able to market to your database after May 25th next year unless you have the explicit consent to market to the data subject. If you cannot prove this has been collected to the GDPR standard you must regain it before the deadline or discard the data, you cannot ask for...