For Marketers and brands looking to reach out to customers during Black Friday sales mania are being advised to get their messaging out on Thanksgiving for the best success rates. Constant Contacts looked to find the best moment to click send on email marketing for the Black Friday weekend and Cyber Monday, after seeing that… Read more »
Adidas launched a new shopping app which learns customer preferences, behaviour and how they interact with the app, which then offers customised recommendations, personalised blogs and articles plus videos and real-time updates on sports, athletes and products that would be of interest to them. Read more: Mobile Marketing Magazine
A fake WhatsApp messenger app was downloaded over a million times, the fake version was downloaded from the Google Play Store.
La Sportiva Ecommerce Manager, Francesco Trenti agrees, “Kooomo has helped us increase our brand awareness with site visits growing every month. Compared to the same month last year, organic traffic has increased by over 500% from Germany and 120% from France. Since going live we have already shipped to approximately 50 countries from Sweden to… Read more »
The Ecommerce Club hosted a workshop on preparing retailers for the impact of GDPR with expertise from Camilla Nightingale and Andrew McClelland of The Data Project and it really threw the cat amongst the pigeons! You will not be able to market to your database after May 25th next year unless you have the explicit… Read more »
Slam was founded in 1979 when a group of young, passionate yachtsmen decided to produce technical sailing gear, that was able to stand up to the harsh weather.
CJO is the new CRO. As an e-commerce retailer, in order to keep competing and keep converting in an increasingly competitive market, you need to know your customer journey like the back of your hand
According to Forrester, two of the top three types of advertising content that consumers deem most trustworthy are created not by brands, not by agencies – but by customers.