Month: February 2017

Telefonica launches Aura to manage data

Telefonica is seeking to put its customers in the driving seat as far as their data is concerned with the release of a new digital personal assistant called Aura.

Ecommerce Club Working Lunch: Creating a consistent brand on and offline

At the Ecommerce Club London Working Lunch: Creating a consistent brand on & offline on 23rd February we were lucky enough to be joined by Lightspeed and up and coming fashion brand Charlotte Zimbehl to explore how to overcome the hurdles in ensuring a consistent approach to your customers across different channels.

Nisa success leads to Zapper expansion

Following a successful roll out of m-payments in Nisa convenience stores around Peterborough in 2016, Zapper is extending the reach of its all-in-one payments, loyalty and vouchering platform to more convenience stores around the UK.

The Art of the Possible: Marketing Playbook Workshop

This month for Charlotte Zimbehl, we brought together a mix of experts to help the brand explore its best opportunities for marketing on a small budget. We opened with a discussion about what makes a good marketing experience, what engages us as marketers.

Amaze One calls for human not programmatic marketing

Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and explaining how addressing this now will help hugely once EU regulation sets in.

Snapchat glasses now at Spectacles.com

Augmented reality takes another step as Snap, parent of Snapchat, launches its X glasses online. As its IPO approaches, this is the first time the glasses have been available outside vending machines.