Month: October 2016

Are analytics under-reporting Facebook revenue?

Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to a study from Rakuten Marketing.

Debenhams reports online sales growth but overall profits down

Debenhams reports that its investment in improving its multichannel service through a mobile-first strategy has helped it to grow online sales by 9.3 per cent in its latest financial year. The retailer has brought the management of store and online operations together under retail director Ross Clemmow, as it looks to deliver a seamless shopping experience to customers.

Missguided and Mention Me announce partnership

Leading fashion brand Missguided, which has been a leading proponent of personalization through mobile, is now offering a new refer-a-friend programme that launches this week.

End of the wallet as cashless is king?

More than two in five people (43 per cent) say they keep less hard cash in their pockets than they did two years ago, according to a new study.
The study by Mastercard found that half of adults in Britain now carry less than £5 in cash in their purses or wallets amid a surge in popularity for online shopping and contactless card payments.

Tesco trials paperless tills

Tesco is testing contactless, paperless receipts in two stores in Harlow, Essex, sending them to the user’s Tesco app instead, as the retailer looks to make its whole check out process more digital.