Forecasts predict over £24bn in holiday sales, peaking on Black Friday

Forecasts predict over £24bn in holiday sales, peaking on Black Friday

Black Friday will be the biggest single online shopping day in the UK in the run up to Christmas – a period in which consumers will this year spend £24.3 billion online, forecasts new research. That total is 10 per cent ahead of the £21.8 billion spent last year according to the latest Adobe Digital Insights (ADI) study, which forecasts that online revenues on Black Friday alone are set to reach £901 million this year, thanks to a move towards aggressive sales promotions as well as the...
Are analytics under-reporting Facebook revenue?

Are analytics under-reporting Facebook revenue?

Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to a study from Rakuten Marketing.