Month: February 2016

BRC: better but fewer retail jobs in the future

The increasing impact of ecommerce on retail means that the future will see fewer, but better, jobs in the industry in years to come, according to a recent British Retail Consortium report. The rate of change within the retail workforce is set to quicken as the digital revolution reshapes the industry, more property leases come… Read more »

Tablets in decline as a second screen device

One thing that many attendees noted at last week’s Mobile World Congress in Barcelona was the relative lack of coverage for tablets – something which gives further fuel to the argument that tablets are falling from favor.

Ecommerce Club Working Lunch Report: Generation Commerce

The Ecommerce Club’s first Working Lunch of 2016 took place on 28th January at the Savoy. Fadi Shuman, chief executive of BORN, a new partner for the Club, gave a fascinating talk on Generation Commerce and how the expectations of a new generation of consumers is changing the way that brands compete online.

Bing Ads released its Mother’s Day insights, revealing motherly love is now mobile, with over half of Mother’s Day retail searches set to be made from a mobile device.

Brantano to survive as multichannel retail following administration

Troubled European retailer Brantano is set to continue to trade on as a multi-channel retailer after it was bought out of administration by its former owner Alteri Investors. Many of its existing offline stores will be sold, but around 1,300 jobs will be saved, through a deal which saw former owners Alteri Investors buy 81 shops and 59 small concessions out of administration.

Amplience Big Content Index asseses UK retailer performance

Retail is changing fast, driven by channel convergence and rapidly evolving consumer behaviour. Social and mobile in particular are putting a focus on content. Not catalogue or product content, but engaging content experiences – editorial, user generated, social and so on. This is the content that digitally connected consumers seek out and share – and, as a consequence, it’s also content that can have a dramatic impact on sales and brand engagement.

Buzzfeed launches video app

Buzzfeed is the next player in the market to embrace the growing popularity of mobile video consumption, with the launch of its new video app – BuzzFeed Video.

The Power of Social for Sports Brands

For any professional sports club, having lots of fans is always a good thing, but having lots of fans who also engage with the club itself is even more valuable. And in today’s world, the best way to get involved with the club you love is most definitely via social media.