The Ecommerce Club held its first twitter debate on myths of the digital world on 8th December. We’ve put together some of the biggest myths that came up and added some responses to explain away concerns. The big question to kick things off was what are the issues that prevent your company from really devoting itself to the opportunities in digital and mobile commerce.
HotUKDeals (HUKD), the biggest social commerce platform in the UK announced that its members have clicked out to over 12,800 e-commerce players and retailers over 146 million times so far this year, showing the importance of social shopping on retail sales. HUKD also said that in 2015, most of its members have been shopping for items relating to the home.
The Christmas season is one of the heaviest spending periods of the year, but new research from EE suggests the practice of ‘showrooming’ could have a big impact on Christmas shopping behaviour this year. 41 per cent of Brits – equivalent to almost 22 million shoppers – regularly ‘showroom’ by using their mobile devices to check for better prices while in-store.