Month: December 2015

Myths of the Digital World

The Ecommerce Club held its first twitter debate on myths of the digital world on 8th December. We’ve put together some of the biggest myths that came up and added some responses to explain away concerns. The big question to kick things off was what are the issues that prevent your company from really devoting itself to the opportunities in digital and mobile commerce.

 HotUKDeals announced 146 million click-outs in 2015

HotUKDeals (HUKD), the biggest social commerce platform in the UK  announced that its members have clicked out to over 12,800 e-commerce players and retailers over 146 million times so far this year, showing the importance of social shopping on retail sales. HUKD also said that in 2015, most of its members have been shopping for items relating to the home.

‘Showrooming’ is transforming ecommerce

The Christmas season is one of the heaviest spending periods of the year, but new research from EE suggests the practice of ‘showrooming’ could have a big impact on Christmas shopping behaviour this year. 41 per cent of Brits – equivalent to almost 22 million shoppers – regularly ‘showroom’ by using their mobile devices to check for better prices while in-store.

Smartphone use increases instore as customers look for deals

A new study from VoucherCloud suggests that as many as 47 per cent of Britons actively search for a better deal for a product they want to buy using their smartphone whilst in-store before committing to the purchase, to take advantage of price match guarantees or to see if another retailer is selling the same product at a more competitive rate.

HoF shoppable windows beat apps for Black Friday

House of Fraser’s shoppable windows notably increased app engagement and sales during Black Friday according to Poq, with window shoppers place 20 per cent higher value orders via its app on Black Friday.

Quiet high street on Black Friday due to last-minute change-of-mind

Store visitor numbers may have been low on Black Friday this year due to multichannel shoppers (those who would usually consider shopping both offline and online on the day) making a last minute decision against visiting the high street, according to a study by IMRG and Toluna.

Ecommerce Club Working Lunch Dublin: Report

November 27th saw the Ecommerce Club’s first Working Lunch in Dublin. Andy Beale, New Retail Systems Manger, Tesco Plc was kind enough to join us in an exploration of strategic roadmaps for the development of retail platforms.