The Ecommerce Club held its first twitter debate on myths of the digital world on 8th December. We’ve put together some of the biggest myths that came up and added some responses to explain away concerns. The big question to kick things off was what are the issues that prevent your company from really devoting itself to the opportunities in digital and mobile commerce.
Consumers could spend as much as £1bn on personalised gifts by the end of this year, according to a new study, with men spending more but with 35-44 year old women most inclined to personalise gifts.
HotUKDeals (HUKD), the biggest social commerce platform in the UK announced that its members have clicked out to over 12,800 e-commerce players and retailers over 146 million times so far this year, showing the importance of social shopping on retail sales. HUKD also said that in 2015, most of its members have been shopping for items relating to the home.
Royal Mail has bought parcel data management business NetDespatch, to support its aim of providing customers with integrated ecommerce solutions for managing the shipping and tracking of parcels.
The Christmas season is one of the heaviest spending periods of the year, but new research from EE suggests the practice of ‘showrooming’ could have a big impact on Christmas shopping behaviour this year. 41 per cent of Brits – equivalent to almost 22 million shoppers – regularly ‘showroom’ by using their mobile devices to check for better prices while in-store.
A new study from VoucherCloud suggests that as many as 47 per cent of Britons actively search for a better deal for a product they want to buy using their smartphone whilst in-store before committing to the purchase, to take advantage of price match guarantees or to see if another retailer is selling the same product at a more competitive rate.
House of Fraser’s shoppable windows notably increased app engagement and sales during Black Friday according to Poq, with window shoppers place 20 per cent higher value orders via its app on Black Friday.
Online retail delivery volumes rose 40 per cent between October and November, according to data from the IMRG MetaPack UK Delivery Index – the highest month-on-month growth recorded since the Index launched in 2011.
The latest figures from the IMRG Capgemini e-Retail Sales Index show that online retail sales in November recorded their highest ever month-on-month (MoM) growth since the Index launched 15 years ago – up 40 per cent.
Store visitor numbers may have been low on Black Friday this year due to multichannel shoppers (those who would usually consider shopping both offline and online on the day) making a last minute decision against visiting the high street, according to a study by IMRG and Toluna.
November 27th saw the Ecommerce Club’s first Working Lunch in Dublin. Andy Beale, New Retail Systems Manger, Tesco Plc was kind enough to join us in an exploration of strategic roadmaps for the development of retail platforms.
Take part in our research to receive a free copy of our forthcoming Retail benchmarking survey. You might also win some John Lewis vouchers.