Twitter has announced it is to partner with U.S. retailers to help them sell products directly, through a “Buy Now” button in tweets.
Youtube is set to improve the customer retail experience with the launch of a new ad unit, Shopping ads. This is the next step in the development of its ecommerce offering, following the launch of shoppable ads in May 2015.
Aldi has announced it plans to launch online shopping in 2016, taking on Tesco, Sainsbury’s, Asda and Morrisons in ecommerce, as the discount supermarket reported record UK sales.
Bauer Media has announced the launch of a new ecommerce platform, Dabbl, as part of its ongoing investment into digital products.
Inflexion is to sell its stake in UK based multi-channel home shopping retailer Ideal Shopping Direct to fund manager Blackstone.