Month: August 2015

Social media drives profits at Jimmy Choo

Jimmy Choo reported half year results with news that its digital marketing strategy came to the fore in a half-year that saw sales and profits rise. Looking ahead, the luxury shoe brand is now working to roll out omnichannel services and technology across its global business.

Marketers still need to make the most of email: report

Email is still the preferred way to receive marketing offers, according to research by Adobe. Nearly two thirds (63 per cent) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20per cent), social media channels (6 per cent), the brand’s mobile app (5 per cent), text message (4 per cent) and phone (2 per cent).

Has mcommerce plateaued? Report

The percentage of online sales completed through mobile devices (smartphones and tablets) may have reached a plateau, according to the latest research.

Eddystone breathes new life into beacons

Alphabet (nee Google) unveiled a new developer initiative called Eddystone in July 2015, a software platform for Bluetooth beacons that demonstrates the potential for a shift change connecting beacons to the Internet of Things.

‘Out of stock’ leads to ecommerce loss

The cost and significance of out-of-stock items has risen up the agenda again. A critical supply chain issue, the majority of consumers who find an item out of stock either go elsewhere or fail to buy at all.

IAB warns retailers on data privacy

The IAB has called for consumers to be better informed and more in control of how their personal data is used as the world becomes ever more closely connected to the internet.

IMRG reports July ecommerce up 12%, mobile up 42%

The latest figures from the IMRG Capgemini e-Retail Sales Index says that UK online retail sales were up 12 per cent year-on-year in July 2015. Smartphone access continued to dominate, with sales made via a mobile device, either a smartphone or tablet, seeing 42 per cent annual growth.

Coca Cola trials Norwegian beacons

In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, using VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons.