North Devon based surfing retailer Saltrock has launch a new site for a cross channel audience, ahead of plans for its international expansion.
Jimmy Choo reported half year results with news that its digital marketing strategy came to the fore in a half-year that saw sales and profits rise. Looking ahead, the luxury shoe brand is now working to roll out omnichannel services and technology across its global business.
Email is still the preferred way to receive marketing offers, according to research by Adobe. Nearly two thirds (63 per cent) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20per cent), social media channels (6 per cent), the brand’s mobile app (5 per cent), text message (4 per cent) and phone (2 per cent).
Despite concerns that the UK mass market wasn’t ready for contactless payments, UK credit and debit providers have released data showing that shoppers have embraced the technology.
The percentage of online sales completed through mobile devices (smartphones and tablets) may have reached a plateau, according to the latest research.