The UK will reach a major milestone this year, as it is set to become the first country in the world where digital media will take a 50 per cent share of the over £16.2 billion spent on advertising overall, according to eMarketer’s latest media ad spending forecast.
Currys employ the best digital promotions strategy among the UK’s top 20 online retailers, closely followed by Thomas Cook and Boots, according to a new report from RapidCampaign.
The Ecommerce Club is holding its first seminar for brands on 28th April, exploring the Single Customer View and how it can improve your ecommerce service.
China’s leading ecommerce platform, Alibaba, is understood to have invested $200m (out of a funding round of $500m) for a stake in Snapchat. There are a number of things this deal could herald, both for Snapchat and for Alibaba.
With the vast majority of people owning at least one device that can access the internet, today’s consumer is truly connected. Although, in the scheme of things smartphones, tablets and ereaders are all relatively new inventions, they are things that consumers have rapidly adopted and integrated into their lives.
Adidas is reported to be extending the concept of the endless aisle, through building near field communications (NFC) into its products (footwear, apparel and sporting equipment) in the hopes of being able to extend its communication with customers through millions of new touchpoints
We are living in a digitally driven business world – where it is considered unacceptable (and almost suicidal) to fall behind with digital trends and technologies.
There is a peer to peer gap in the digital industry, and the Ecommerce Club has been set up to fill that gap. Our goal is to bring leading and developing brands together to share knowledge and expertise across their own ecommerce journey.
The next Ecommerce Club Working Lunch, hosted by Oban Digital and supported by Summit Media, will explore the impact of tribes of behaviour on developing an ecommerce strategy.
No one can deny the importance of predicting the future, or its difficulty. After all, it was Microsoft’s Steve Ballmer who predicted back in 2007 that the iPhone wasn’t likely to achieve significant market traction!