The UK will reach a major milestone this year, as it is set to become the first country in the world where digital media will take a 50 per cent share of the over £16.2 billion spent on advertising overall, according to eMarketer’s latest media ad spending forecast.
Currys employ the best digital promotions strategy among the UK’s top 20 online retailers, closely followed by Thomas Cook and Boots, according to a new report from RapidCampaign.
The Ecommerce Club is holding its first seminar for brands on 28th April, exploring the Single Customer View and how it can improve your ecommerce service.
China’s leading ecommerce platform, Alibaba, is understood to have invested $200m (out of a funding round of $500m) for a stake in Snapchat. There are a number of things this deal could herald, both for Snapchat and for Alibaba.
With the vast majority of people owning at least one device that can access the internet, today’s consumer is truly connected. Although, in the scheme of things smartphones, tablets and ereaders are all relatively new inventions, they are things that consumers have rapidly adopted and integrated into their lives.