When seeing an ad, viewing a web page or scrolling through a social timeline, the majority of consumers do nothing. No action, no clicks, no engagement. What’s missing? Psychology. Human beings are social creatures. Well most of us. And whether following a crowd, joining a lengthy queue or sharing news on social media for approval from others, we tend to interact with the things around us. Smart, skillful, and most importantly honest marketers know how to tap into psychology ethically and respectfully to engage consumers and encourage desired actions. Here’s 10 surefire tactics and interactive experiences that will help you collect declared data to build direct relationships with consumers and better personalise your marketing efforts.
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