Welcome to the Ecommerce Club
We are a member-led group dedicated to encouraging and supporting retailers in developing ecommerce expertise. Building collaboration through information sharing, market insight, networking and events, we’re bringing the industry together to develop best practice for an omnichannel future.
Newsletter
Our current events
A Retail Analytics Workshop & The Death of The Cookie - Live Event
Join us in Manchester for the A Retail Analytics Workshop & The Death of The Cookie – Live Event in partnership with The Fashion Network and Ecommerce Club. Taking place on Thursday 14th July at Shoosmiths from 1pm till 5pm.
This half day workshop is aimed at helping ecommerce retailers better understand their data with a view to optimising sales, supporting growth, identifying trends and understanding their customer base better.
FREE : To TFN, Ecommerce Club, TEC community subscribers
With the backdrop that the cookie maybe dead, this half day workshop is aimed at helping ecommerce retailers better gather and understand their data with a view to optimising sales, supporting growth, identifying trends and understanding their customer base better.
This event will take place over the course of an afternoon and will include food and drinks. There will be a number of discussions lead by a different experts from the world of data analytics including: AI, data attribution, data validation, CRM, marketing plus more.
The aim is to have 20 – 30 retailers present throughout the afternoon obviously with a strong bias towards fashion & FMCG retail.
There will be plenty of networking time throughout the course of the day.
Online Customer Journey Masterclass: From Discovery to Delivery
Join The Fashion Network and The Ecommerce Club in collaboration with Pimberly present an Online Customer Journey Masterclass! on Thurday 21st July.
In this interactive webinar we will look at all aspects of the customer journey, starting with the search process, through to the purchasing stage, ordering, delivery/pickup and then return (if required).
Our panel of expert ecommerce professionals will examine the consumer expectations, current industry best practice and will have a look at what technology there is on the market to aid retailers to provide a seamless circular buying journey.
Discussion points:
- Where does the purchasing journey start?
- What happens after search?
- A step by step walk through
- How does good use of PIM help retailers to smooth the buying journey?
- Returns how are things changing here?
- Consumers biggest frustrations with the customer journey
Latest resources
Recent posts
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13th June 2022
We have all been told that we have a doppelganger a stranger a friend passed on the street who they say bore an uncanny resemblance to you. But if you could create your very own twin, an exact copy of yourself, one that lived a purely digital life, would you? We are living in an… Read more »
Shell’s retail business sold in Russia to Lukoil
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12th June 2022
400 of energy giant Shell’s service stations have been sold to Russia’s second largest producer, Lukoil. The amount of the Shell Neft sale is not disclosed. Lukoil is Russia’s largest oil producer after state backed Rosneft. In February Shell announced the sale of its assets because of the invasion of Ukraine. The invasion of Ukraine… Read more »
Studio Retail and Ideal World work to launch shoppable content across its social media platforms
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10th June 2022
Home shopping company Studio Retail have been working with TV shopping channel Ideal World TV to launch their live shoppable content across the TV company’s social platforms. Through the deal, Ideal World TV will give Studio space in its Peterborough TV studios to livestream its products on its social media channel as well as broadcasting… Read more »