Welcome to the Ecommerce Club
We are a member-led group dedicated to encouraging and supporting retailers in developing ecommerce expertise. Building collaboration through information sharing, market insight, networking and events, we’re bringing the industry together to develop best practice for an omnichannel future.
Newsletter
Our current events
Bridging the Mobile-Revenue Gap
Join the Ecommerce Club and The Fashion Network for the interactive learning based webinar, Bridging the Mobile-Revenue Gap, now taking place from 2pm-3pm on Wednesday March 17th.
This event is brought to you in partnership with Screen Pages.
Chaired by Davina Lines of The Ecommerce Club.
Speakers:
- Sarah Willcocks : CEO at Screen Pages
- Paul McDermott : Ex Head of Marketing & Ecommerce at Ryman
- Belinda Robinson: Founder of Coco Bay.
Our experts will cover:
The growth of mobile shopping:
- What customers now expect from your website – a fast, unbeatable user experience across any device, irrespective of connectivity
- How you can meet these expectations cost effectively through the use of ‘Progressive Web Apps’
We will explain in detail:
- What is a Progressive Web App?
- Why you should be considering one for your business
- What are the benefits to your customers – better UX, speed, etc.
- What are the benefits to you the merchants – easier to manage, improved SEO, etc
- Examples of fashion & FMCG brands using PWAs including the phenomenal results they have seen online
Cart Abandoment Strategies
The Fashion Network in association with The Ecommerce Club present ‘Cart Abandoment Strategies’.
Around two thirds of shoppers visiting your website will look at your products even add them to the basket but leave without making a purchase, our experts will show us ways to entice these shoppers to complete their purchase. From creating fresh timely email triggers to make it easy to purchase with targeted messages based on customer behaviour and other great tips for increasing your customers need to press the buy button and consistently drive ecommerce revenue.
Discussion Points:
- Most common reasons for cart abandonment?
- Common practices to minimise these?
- What role does security play in abandonment?
- How can good UX help?
- What role does your returns policies play?
- How do shipping costs affect the purchasing process?
- Customer services
- What payment options should you offer?
- Post abandonment strategies
Adapting to Brexit - Webinar
About this Event
The Fashion Network in collaboration with The Ecommerce Club presents ‘Adapting to Brexit’.
This webinar will attempt to make sense of the new trading environment created as a result of Brexit. We will look at how brands can adapt, survive and take advantage of any opportunities that this has created.
Chaired by Davina Lines of The Ecommerce Club.
Discussion points:
- Customs/Duties
- Customer Satisfaction on Delivery
- Setting Customer Expectations
- Navigating new tax and regulations
- Choice variation for consumers from oversees
- Preparing for what ever the future may bring
Partners:
Latest resources
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