The Ecommerce Club

Welcome to the Ecommerce Club

We are a member-led group dedicated to encouraging and supporting retailers in developing ecommerce expertise. Building collaboration through information sharing, market insight, networking and events, we’re bringing the industry together to develop best practice for an omnichannel future.

Newsletter

Our current events

A Retail Analytics Workshop & The Death of The Cookie - Live Event

Join us in Manchester for the A Retail Analytics Workshop & The Death of The Cookie – Live Event in partnership with The Fashion Network and Ecommerce Club. Taking place on Thursday 14th July at Shoosmiths from 1pm till 5pm.

This half day workshop is aimed at helping ecommerce retailers better understand their data with a view to optimising sales, supporting growth, identifying trends and understanding their customer base better.

FREE : To TFN, Ecommerce Club, TEC community subscribers

With the backdrop that the cookie maybe dead, this half day workshop is aimed at helping ecommerce retailers better gather and understand their data with a view to optimising sales, supporting growth, identifying trends and understanding their customer base better.

This event will take place over the course of an afternoon and will include food and drinks. There will be a number of discussions lead by a different experts from the world of data analytics including: AI, data attribution, data validation, CRM, marketing plus more.

The aim is to have 20 – 30 retailers present throughout the afternoon obviously with a strong bias towards fashion & FMCG retail.

There will be plenty of networking time throughout the course of the day.

Online Customer Journey Masterclass: From Discovery to Delivery

Join The Fashion Network and The Ecommerce Club in collaboration with Pimberly present an Online Customer Journey Masterclass! on Thurday 21st July.

In this interactive webinar we will look at all aspects of the customer journey, starting with the search process, through to the purchasing stage, ordering, delivery/pickup and then return (if required).

Our panel of expert ecommerce professionals will examine the consumer expectations, current industry best practice and will have a look at what technology there is on the market to aid retailers to provide a seamless circular buying journey.

Discussion points:

  • Where does the purchasing journey start?
  • What happens after search?
  • A step by step walk through
  • How does good use of PIM help retailers to smooth the buying journey?
  • Returns how are things changing here?
  • Consumers biggest frustrations with the customer journey

Register here

Recent posts

Amazon offers same-day delivery direct from local stores

2nd August 2022

Amazon is offering Prime members in the US the option to shop directly from their local retail stores through the Amazon app and on Amazon.com and have their purchases delivered the same day. Additional retailers are due to join the service in the coming months and they include Sur La Table and 100% Pure. Read… Read more »

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Mark Zuckerberg faces fall in advertising sales for the first time

28th July 2022

Zuckerberg saw Meta’s total revenue drop 1% to $28.8bn (£23.7bn). Rival apps, such as TikTok, have gained masses of popularity in the past 3 years. Meta holds 20% of the global ad market and warned investors that ad sales were likely to fall again in the coming months. “Essentially it’s now become a low-to no-growth… Read more »

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Hotter owner Unbound launches multi-brand platform targeting

26th July 2022

Unbound Group, the parent company of Hotter Shoes have announced the launch of its curated multi-brand platform, with a further Autumn Winter launch of the platform on track to be completed in September. Offering a range of partner brands for its core 55+ customer demographic. The platform has launched with Hotter and seven specialist footwear brands, with… Read more »

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