Welcome to the Ecommerce Club

We are a member-led group dedicated to encouraging and supporting retailers in developing ecommerce expertise. Building collaboration through information sharing, market insight, networking and events, we’re bringing the industry together to develop best practice for an omnichannel future.


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Our Current Events

Ecommerce Club: CRO is dead – Mapping the Future with Customer Journey Optimisation

At this lunch we will discuss where CRO is going next, focussing on how ‘CRO as usual’ could be harming you. How do you best apply Customer Journey Optimisation to your business and what will the trends be for 2018 and beyond. Today’s speakers are Ecommerce Club partners Yieldify with more to be announced.

Date: Wednesday 17th January 2018

Venue: Upstairs at Gordon Ramsay’s Heddon Street Kitchen, 3-9 Heddon St, Mayfair, London, W1B 4BE


12.30pm – 1.00pm Drinks reception & networking

1.00pm – 3.00pm Talks, Lunch and Roundtable Discussion

3.00pm Finish

Who should attend: Heads of Ecommerce, Ecommerce Managers, Heads of CRO, Heads of CRM, CRM Managers or equivalent at retailers with revenues of over 5 million, no agencies please.

Places are limited to 25 so please apply soon for your free retail place.

Our participating partners: Oracle+ BrontoKooomoYieldify

Register here


GDPR Workshop: Don’t Let The New Regulation Alarm You


With the GDPR Data deadline coming into effect on 25th May 2018 the Information Commissioner’s Office (ICO) is expecting all businesses to be compliant by this date. There are new requirements for marketing consent, requirements for data security and breach notification, record keeping and increased fines for data breaches.

Do you now have a GDPR strategy in place? Want to sanity check it? Or if you haven’t established your strategy yet do you need a shortcut to getting one in place quickly?

BounceX is partnering with experts in GDPR, The Data Project, a collaboration between Mirador Digital and Holbrook Digital, who have decades of combined digital experience at global brands and small businesses alike. The two organisations will let you know how the regulation will affect your business and offer advice on what you need to do.

Yes, new regulations can seem daunting, but in reality this is a good thing for our consumers. GDPR forces businesses to wake up to how we should have been thinking about marketing all along – with the consumer at it’s centre. At the end of the day, the goal we should work towards is talking to an individual, with content and offerings they want, in a medium that is convenient for them.

Attendees will be provided with a check list of key action points to take away with them and have the chance to ask questions and interact with each other, BounceX and the moderators.

Key areas covered at the lunch will be:

  • Overview of the changes required for compliance
    · Data Collection and Management
    · People-Centric Marketing Model
    · Ecommerce
    · Customer Management

Our experts: Andrew McClelland, Camilla Nightingale and Rob Massa of BounceX

Date: Thursday 25th January
Venue: Browns Victoria, 2 Cardinal Walk, London, SW1E 5AG


12.30pm – 1.00pm Drinks reception & networking
1.00pm – 3.30pm Workshop & working lunch

Who should attend: Heads of Ecommerce, Senior Ecommerce Managers, Heads of Digital, Heads of Data or equivalent at large retailers with revenues over 5 million and over 150 miilion unique sessions, no agencies please. Places are limited to 25 so please apply soon. As it’s a workshop we need full commitment to attend so if you are unable to make it closer to the time please let us know as soon as you can or send a colleague in your place.

Register here

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