Welcome to the Ecommerce Club
We are a member-led group dedicated to encouraging and supporting retailers in developing ecommerce expertise. Building collaboration through information sharing, market insight, networking and events, we’re bringing the industry together to develop best practice for an omnichannel future.
Newsletter
Our current events
A Retail Analytics Workshop & The Death of The Cookie - Live Event
Join us in Manchester for the A Retail Analytics Workshop & The Death of The Cookie – Live Event in partnership with The Fashion Network and Ecommerce Club. Taking place on Thursday 14th July at Shoosmiths from 1pm till 5pm.
This half day workshop is aimed at helping ecommerce retailers better understand their data with a view to optimising sales, supporting growth, identifying trends and understanding their customer base better.
FREE : To TFN, Ecommerce Club, TEC community subscribers
With the backdrop that the cookie maybe dead, this half day workshop is aimed at helping ecommerce retailers better gather and understand their data with a view to optimising sales, supporting growth, identifying trends and understanding their customer base better.
This event will take place over the course of an afternoon and will include food and drinks. There will be a number of discussions lead by a different experts from the world of data analytics including: AI, data attribution, data validation, CRM, marketing plus more.
The aim is to have 20 – 30 retailers present throughout the afternoon obviously with a strong bias towards fashion & FMCG retail.
There will be plenty of networking time throughout the course of the day.
Online Customer Journey Masterclass: From Discovery to Delivery
Join The Fashion Network and The Ecommerce Club in collaboration with Pimberly present an Online Customer Journey Masterclass! on Thurday 21st July.
In this interactive webinar we will look at all aspects of the customer journey, starting with the search process, through to the purchasing stage, ordering, delivery/pickup and then return (if required).
Our panel of expert ecommerce professionals will examine the consumer expectations, current industry best practice and will have a look at what technology there is on the market to aid retailers to provide a seamless circular buying journey.
Discussion points:
- Where does the purchasing journey start?
- What happens after search?
- A step by step walk through
- How does good use of PIM help retailers to smooth the buying journey?
- Returns how are things changing here?
- Consumers biggest frustrations with the customer journey
Latest resources
Recent posts
The Digital Advantage: Next Level Experiences in Home & Garden – Webinar, 11th Oct 2022 at 10am
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29th September 2022
In this webinar we will explore: Best practice examples of offline and online experiences in home & garden How AI and analytics can help identify and adapt to seasonal demand trends How to use real-time data to anticipate customer needs and provide a unique experience for every customer Can’t make it to the live event? Sign up… Read more »
Online sales fell in August
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20th September 2022
According to an IMRG report online sales fell by 4.1% in August, compared to the same time last year this is the 17th consecutive month of decline from May 2021. In July, ecommerce sales had fallen by a relatively modest 2.3%, year-on-year. But that was reversed in August, as sales fell 6.2% compared to the… Read more »
Readly joins up to McDonald’s Monopoly game
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16th September 2022
Digital magazine and newspaper subscription app, Readly have joined the Monopoly at McDonald’s game as it returns to the fast food chain this month. Readly is offering a three month subscription to McDonald’s customers as one of the prizes in the game. Readly’s prize of a three-month subscription to its digital magazine and newspaper app… Read more »