Welcome to the Ecommerce Club

We are a member-led group dedicated to encouraging and supporting retailers in developing ecommerce expertise. Building collaboration through information sharing, market insight, networking and events, we’re bringing the industry together to develop best practice for an omnichannel future.

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Our Current Events

Retail is one of the most fundamental of business practices, yet the impact of technology, both in the B2C and B2B space has transformed the way in which it works. Personalised experiences, personal knowledge and interactions have transformed the customer’s expectations and no matter your sphere of operation, the threats and opportunities remain a tangled web for many.

Most importantly, technology is redefining the way in which corporate, customers and consumers communicate. It’s no longer about just the technology but how you can reinvent that personalised engagement, where it doesn’t feel like a mechanised response but a truly human experience. The differentiation between B2B and B2C is no longer critical, rather it is the question of is this what I want, can I change it, can I control my information? What customers are looking for now is the human to human experience.

Innovation is redefining the difference between success and failure, whether that’s in personalisation, manufacturing or brand engagement. What matters is ensuring that the innovations you select are right for you and your business, and that your business provides an environment in which innovation can thrive.

Join the The New Era of H2H: e-Innovation on 20th September from 1:30pm to 6:00pm at Rich Mix to discuss how innovation can impact your business, how to assess what works for you and your customers, and to understand how to make innovation work for you. This event will stimulate ideas, instigate discussion build an understanding of what it means to embed innovation throughout the business – all while showcasing some of the latest tech to help you evolve your business.

Latest resources

Recent Post

Retailers must learn to talk ‘consumer’

As the consumer experience and levels of engagement change, so does the customer brand interaction. DMA has created an infographic and report exploring what makes brands engaging and customers engaged. read more

June online sales grow despite EU uncertainty: IMRG

The IMRG Capgemini eRetail Sales Index has reported online sales growth of 17 per cent year-on-year in June, despite other indicators of falling consumer confidence around the EU Referendum. The Index recorded a month-on-month growth rate of 2 per cent, similar to...

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