Welcome to the Ecommerce Club

We are a member-led group dedicated to encouraging and supporting retailers in developing ecommerce expertise. Building collaboration through information sharing, market insight, networking and events, we’re bringing the industry together to develop best practice for an omnichannel future.

Our Current Events

Ecommerce Club Lunch: How data cleansing & attribution creates an environment for automated success?

Standing out amongst the noise has always been a challenge in marketing, Today, it’s key for brand survival. There are so many consumer touchpoints, both on and offline, that it’s essential to not only deliver the right message, but to do so at the right stage in your customer’s journey. Understanding your customers’ omnichannel retail patterns can help you deliver a more complete customer experience that boosts acquisition and conversion.

Today QueryClick will talk to us about how data cleansing and attribution creates an environment for automated success. Accurate attribution is the single biggest challenge facing marketers today, Chris will discuss how using report APIs can be used with machine learning to automate ‘best next step’ marketing process.

Speakers: QueryClick

Date: Wednesday 23rd January 2019

Venue: Gordon Ramsay’s Heddon Street Kitchen

AGENDA

12.30pm – 1.00pm Drinks Reception & Networking

1.00pm – 3.00pm Talks, Lunch & Roundtable Discussion

Who should attend: Heads of Ecommerce, Ecommerce Managers, CMOs, Digital Marketing Managers, Heads of CRM, Heads of Customer Insight or equivalent at retailers with revenues of over 1 million, no agencies please.

Our participating partners: Queryclick, ViSenze, QuarticON and Ingenico