Welcome to the Ecommerce Club
We are a member-led group dedicated to encouraging and supporting retailers in developing ecommerce expertise. Building collaboration through information sharing, market insight, networking and events, we’re bringing the industry together to develop best practice for an omnichannel future.
Our Current Events
Ecommerce Club Lunch: How data cleansing & attribution creates an environment for automated success?
Standing out amongst the noise has always been a challenge in marketing, Today, it’s key for brand survival. There are so many consumer touchpoints, both on and offline, that it’s essential to not only deliver the right message, but to do so at the right stage in your customer’s journey. Understanding your customers’ omnichannel retail patterns can help you deliver a more complete customer experience that boosts acquisition and conversion.
Today QueryClick will talk to us about how data cleansing and attribution creates an environment for automated success. Accurate attribution is the single biggest challenge facing marketers today, Chris will discuss how using report APIs can be used with machine learning to automate ‘best next step’ marketing process.
Date: Wednesday 23rd January 2019
Venue: Gordon Ramsay’s Heddon Street Kitchen
12.30pm – 1.00pm Drinks Reception & Networking
1.00pm – 3.00pm Talks, Lunch & Roundtable Discussion
Who should attend: Heads of Ecommerce, Ecommerce Managers, CMOs, Digital Marketing Managers, Heads of CRM, Heads of Customer Insight or equivalent at retailers with revenues of over 1 million, no agencies please.
Everyone knows word of mouth is an effective channel for acquiring new customers, but few businesses systematically drive the channel through a dedicated referral programme.read more
Online fashion retail giant Sateen multiplied its ROI six-fold, thanks to Segmentify’s Personalised Push Notifications.
We were in search of a third party solution that would contribute more to our revenue than it costed us. We are now using personalised product recommendations and push notifications.read more
Voice-powered interactions with devices are likely to be a defining characteristic of computing over the course of the next decade. Siri co-creator Adam Cheyerread more