Welcome to the Ecommerce Club

We are a member-led group dedicated to encouraging and supporting retailers in developing ecommerce expertise. Building collaboration through information sharing, market insight, networking and events, we’re bringing the industry together to develop best practice for an omnichannel future.

Our Current Events

Royal & Awesome’s Growth Story – Branding, Facebook and Amazon

The Ecommerce Club Manchester would like to invite you for a lunch and networking session on Growth Stories – Online Marketing, Facebook and Amazon at Restaurant Banyan in central Manchester on Wednesday 28th June.

Ciaran Bollard, Managing Director of Kooomo cloud commerce platform will set the scene on how to use online marketing techniques to boost your ecommerce sales. To stay competitive, businesses have to act fast and smart – Ciaran will show how utilising online marketing and Marketplace strategies has helped online retailers enter new markets, build brand identity and achieve impressive revenue growth.

Followed by Graeme Smeaton, Founder of Royal & Awesome the quirky golf clothing brand, who will be telling you the growth story of the company, which has delivered 5 years of consecutive +50% growth, seven figure annual revenue and six figure profits. He will be showcasing how getting the proposition right using Facebook Advertising and Amazon retail have helped make this enormous growth happen and how it has turned Royal & Awesome into a successful business.

Agenda:

Ecommerce Club Working Lunch London: Effectively Managing Customer Data

Customer data management is a hot topic these days with the customer’s journey being at the centre of the retail universe. At today’s event, we will talk about how to pull all data sources together in a centralised place and how this action can do more to boost ROI and customer interaction.

Our Ecommerce Club partners, OSF Commerce, will demo their tool which allows you to effectively manage customer data with OSF UnifyCOMMERCE (Patent Pending), which is a customer-centric solution that centralises commerce customer data into Salesforce Sales, Service, Community and Marketing Clouds for a single view of all customer data from Salesforce Commerce Cloud, formerly known as Demandware.

AGENDA

12.30pm – 1.00pm Sparkling drinks reception and networking
1.00pm – 2.30pm Working lunch, demo and roundtable discussion
2.30pm – 3.00pm Coffee and networking & Close

Who should attend: Retailers with an established online presence with revenues over £5 million

Ecommerce Club Working Lunch London: AR Customer Buying Experiences

Reports are increasingly suggesting that retailers are not meeting the expectations of consumers when it comes to in-store tech. A recent study found that one in five shoppers want augmented reality changing rooms when shopping online to help them find perfect clothing items. This technology allows users to virtually overlay clothing onto their digital selves to ‘try on’ different outfits. AR changing rooms are a growing trend among retailers, with high street brands such as Topshop and Gap already trialling the new technology. Today Ecommerce Club Partner OSF Commerce will be demonstrating its innovative solutions for retail including LIVE Style Studio and SMART Fitting Room – two technologies that make shopping easier and more fun by combining in-store and online experiences.

AGENDA

12.30pm – 1.00pm Sparkling drinks reception and networking
1.00pm – 2.30pm Roundtable discussion, demos and lunch
2.30pm – 3.00pm Up close demos and networking

Who should attend: Heads of Ecommerce or Customer Experience or equivalent at fashion and high street retailers, no agencies please

Ecommerce Club Summer BBQ

Cutting through the Noise: Communication Trends in Ecommerce

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