Welcome to the Ecommerce Club
We are a member-led group dedicated to encouraging and supporting retailers in developing ecommerce expertise. Building collaboration through information sharing, market insight, networking and events, we’re bringing the industry together to develop best practice for an omnichannel future.
Newsletter
Our current event
How data cleansing & attribution creates an environment for automated success?
Standing out amongst the noise has always been a challenge in marketing, Today, it’s key for brand survival. There are so many consumer touchpoints, both on and offline, that it’s essential to not only deliver the right message, but to do so at the right stage in your customer’s journey. Understanding your customers’ omnichannel retail patterns can help you deliver a more complete customer experience that boosts acquisition and conversion.
Today QueryClick will talk to us about how data cleansing and attribution creates an environment for automated success. Accurate attribution is the single biggest challenge facing marketers today, Chris will discuss how using report APIs can be used with machine learning to automate ‘best next step’ marketing process.
Speakers: QueryClick
Date: Wednesday 23rd January 2019
Venue: Gordon Ramsay’s Heddon Street Kitchen
AGENDA
12.30pm – 1.00pm Drinks Reception & Networking
1.00pm – 3.00pm Talks, Lunch & Roundtable Discussion
Who should attend: Heads of Ecommerce, Ecommerce Managers, CMOs, Digital Marketing Managers, Heads of CRM, Heads of Customer Insight or equivalent at retailers with revenues of over 1 million, no agencies please.
Our participating partners: Queryclick, ViSenze, QuarticON and Ingenico
Latest resources
Recent posts
Sfmeble Success Story
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14th March 2019
Polish leader of online furniture retail maintains a consistent 5% contribution from single-page type Segmentify campaigns. Offering a broad range of products does a lot for your brand image, is, however, a challenge in ecommerce. At Sfmeble.pl, we don’t limit ourselves to just one style. Because we believe that everyone is unique and has their… Read more »
Nose your customers, the smell of success
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14th March 2019
The fragrance shop unveils their ‘Sniff Bars’ with plans to roll out more locations this year. Sniff Bars have seen success in the UK as the first standalone perfume bar Consumers that use the bar can chat with a consultant face to face instead of through email. In December 2018, The Fragrance Shop (TFS) unveiled… Read more »
iAdvize just released a brand new case study with Forrester
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14th March 2019
If you’re interested to know how a fast-growing online retailer has managed to triple their conversion rate, to increase their customer loyalty by 100% and to increase their average order value, you’ll find our study very useful. You can download the study for free by clicking here.